Billie Eilish
AUS/NZ TourAn Extra Medium project in collaboration with BolsterBillie Eilish is an American singer and songwriter. She first gained public attention in 2015 with her debut single "Ocean Eyes", written and produced by her brother Finneas O'Connell, with whom she collaborates on music and live shows.
ChallengeBillie Eilish’s team reached out wanting to create a custom site that provided and supported all the necessary info for the upcoming AUS/NZ tour while primarily acting as a central portal to direct to various pre-sales and capture sign ups. A huge focus was put on traffic scalability as the site was expected to have 100’s of thousands of users at once and to be easily updated from the client’s end as shows can sell out at anytime. ApproachTo ensure the heavy traffic demand this site would gain we opted to use Webflow as the cms knowing it’s cloud based hosting would scale by demand. This decision heavily influenced by knowing we wouldn’t experience any downtime or potential crashes during heavy traffic times in pre-sales.
We aimed to have the site’s look and feel reflect the current Billie Eilish site and all the tour collateral. We focused on creating unique and subtle interactions throughout the site to take the user on a journey while scrolling and make the album artwork feel interactive.
Design SystemWe built a design system that aimed to make the site feel connected the current Billie site and the tour and album’s artwork. All the colours used throughout the site are all lifted from the album artwork. Honing in on this specific colour system we knew it that would connect the user’s experience and journey from all touch-points and compliment the album artwork and photography.Experience DesignWe explored and implemented new features that provided a rich user experience with no dead-ends for old and new fans. We built a solid user-friendly design, making it simple for fans to quickly and easily distinguish which tickets and pre-sale events where relevant to them. We ensured the website was responsive, and focused on optimising load times to cater to all users regardless of their device or location.Billie Eilish
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